A strengthening program for leaders of social enterprises to position the coast of Oaxaca and Chiapas, and its Natural Protected Areas, as sustainable destinations for nature tourism. Ecotourism and adventure tourism enterprises, private and community (cooperatives or organizations) that: Operate tourism activities within any of the following Natural Protected Areas: ... Read more
The Market Ready Model contributes to reactivate the future of the sector through the Virtual Meeting of Community Tourism in Latin America. The Virtual Meeting of Community Tourism is a space of union to face together the uncertainty of the reactivation to the "new normality". It is an innovative model to make and grow in community. It is ... Read more
According to the "Adventure Assessment Report of Mexico" (2009), Chiapas and Oaxaca are the states with the greatest potential to promote nature tourism in the country, putting in value its extensive natural and cultural heritage in a profitable way while promoting conservation. This is why, as of 2017, they will ... Read more
From July to October 2020, the Market Ready Team and La Mano del Mono participate in the COBEN project, promoting the strengthening of tourism ventures in the central part of the Neovolcanic Axis, the most densely populated region of Mexico, where around 30 million people live in the surroundings of Mexico City. ... Read more
In 2015 the members of the Market Ready Team carried out a workshop to validate the criteria of the Model in Mexico for the adventure tourism and ecotourism sector with the participation of representatives of government institutions, non-governmental organizations and entrepreneurs of the sector in that country. The workshop and the actions ... Read more
Market Ready Tourism Model