Through a self-filling process, the Market Ready Test provides companies with a diagnostic with relevant information on their readiness profile for integration into tourism value chains. It includes a business, operational, commercial and sustainable practices assessment.
This diagnosis is based on 27 criteria, divided among the four areas mentioned above, and provides a real-time x-ray of the tourism company with recommendations for improvement and areas of opportunity for each criterion.
It is an international tool that helps to create certainty and confidence in the value chain of adventure and experiential tourism.
If you need more information, see the video below..
I am a destination enabler and I want it for my destinationHello! If you're here, it's because...
Did you come at the invitation of SECTUR Mexico?
If your company was invited to participate in the Call for Community Tourism Proposals for the 2026 National "Pueblos Mágicos" Conference, you must enter the key that we assigned to SECTUR so that the invited startups can access the test for that call for proposals.
Do not request a new code from this page, since that code corresponds to a different version of the Market Ready Test, and your results will not be correctly associated with this call for applications.
If you don't have your code handy, Check the invitation you received from SECTUR or contact the Your State's Department of Tourism to apply for it.
Market Ready Test Code Request
This form should be filled out by tourism companies that have not received a code for the Test from La Mano del Mono or any of its partners and are interested in being part of the Market Ready Network and know the level of development of their company.
Destination managers interested in strengthening tourism businesses in their destination using the Self-Assessment and Market Ready Model strengthening platforms - please contact us.
