Through a self-filling process, the Market Ready Test provides companies with a diagnostic with relevant information on their readiness profile for integration into tourism value chains. It includes a business, operational, commercial and sustainable practices assessment.
This diagnosis is based on 27 criteria, divided among the four areas mentioned above, and provides a real-time x-ray of the tourism company with recommendations for improvement and areas of opportunity for each criterion.
It is an international tool that helps to create certainty and confidence in the value chain of adventure and experiential tourism.
If you need more information, see the video below..
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Market Ready Test Code Request
This form should be filled out by tourism companies that have not received a code for the Test from La Mano del Mono or any of its partners and are interested in being part of the Market Ready Network and know the level of development of their company.
Destination managers interested in strengthening tourism businesses in their destination using the Self-Assessment and Market Ready Model strengthening platforms - please contact us.
