Welcome to the Market Ready Model Self-Assessment!

Welcome to the Market Ready Model Self-Assessment!

With the Market Ready Self-Assessment, companies are able to quickly visualize and develop their business, operational, commercial and sustainability capabilities according to international criteria.

It is an international tool that helps to create certainty in adventure and experiential tourism to make it sustainable, profitable, safe and "market ready".

To take the Self-Assessment you will need a code. The Market Ready Team periodically distributes codes as part of Destination Cultivation processes with partners and destination managers.

Destination managers interested in strengthening tourism businesses in their destination using the Self-Assessment and Market Ready Model strengthening platforms - please contact us.