From July to October 2020, the Market Ready Team and La Mano del Mono participate in the COBEN project promoting the strengthening of tourism enterprises in the central part of the Neovolcanic Axis, the most densely populated region in Mexico, where around 30 million people live. in the surroundings of Mexico City. Although the training format had to be adjusted (from face-to-face to virtual), the ejidatarios, community members and managers of these destinations have been strengthened twice as they have now learned to use virtual tools to train.
About the project "Conservation of biodiversity in the Neovolcanic Axis (COBEN)"
Client: Federal Ministry for Economic Cooperation and Development (BMZ) of Germany
Country: Mexico
Counterpart: Mexican Agency for International Development Cooperation (AMEXCID);
Executing counterpart: National Commission of Protected Natural Areas (CONANP)
Duration: 2019 to 2021
The fruits are already beginning to be seen, the ventures now already have a defined client profile, a clear history of the companies expressed in photographs and video, as well as a business profile of instagram and facebook as part of the social media module. This module has been essential to give visibility not only to the participating companies, but to the destination, in addition to providing tools for its sustainability.
At the same time, managers of protected areas and highly influential tour operators in the area where the enterprises are located are being strengthened to have a common vision to manage protected areas. At the same time, the understanding of local livelihoods is strengthened for the generation of strategic alliances that ultimately benefit the destination.
Hoping that soon we can enjoy these natural sites, we leave the list of social networks of the enterprises so that they can choose their next destination.
