Category: Market Ready Model Equipment

Pueblos Mancomunados Landscape in the Sierra Norte de Oaxaca, a reference for community-based tourism in Mexico and an example of strengthening community-based tourism destinations.

Community-based Tourism Destinations in Mexico: the challenge is not only to arrive, but to be ready

Mexico is giving greater visibility to community-based tourism through the Community Tourism Destinations strategy. But the real challenge is not only to recognize these territories: it is to strengthen them so that they can be consolidated in a sustainable manner. Pueblos Mancomunados, in Oaxaca, is one of the examples that shows how this conversation is already translating into concrete actions.

Rarámuri trails: communities building tourism one step at a time

Tourism in Mexico is going through a key moment. More and more voices -from communities, organizations and public policies- agree on something fundamental: tourism must generate local wellbeing and contribute to the conservation of the territory. In this context, community-based tourism has ceased to be an alternative and has become a priority strategy to ... Read more

Colombia Travel Mart 2026 and the new era of Sustainability B2B Readiness

ProColombia is leading the strategic preparation of Colombia Travel Mart 2026 with a clear objective: to strengthen sustainability in Market Ready and Export Ready companies in Colombia to enhance international B2B connections. Today, sustainability is no longer a differentiator. In global markets it is a purchasing requirement. From differentiator to market requirement The ... Read more

Women's Impulse in Sustainable Tourism

In the vast landscape of sustainable tourism, women are leading a quiet but powerful revolution. According to a recent report by the World Tourism Organization (UNWTO), more than 54% of the leaders in organizations dedicated to promoting sustainable tourism globally are women. From environmental conservation to development ... Read more

Guatemalan and Mexican Ventures: Resilience and Adaptation in Times of Crisis

In the context of the project "Resilience of communities dependent on nature tourism against the impacts of the COVID-19 pandemic", implemented by GIZ - Mexico and financed by the German Federal Ministry for Economic Cooperation and Development (BMZ), the livelihoods of 23 local enterprises have been strengthened. The ... Read more

Impact Evaluation of the Market Ready Model

In the framework of the World Biodiversity Week, we celebrate the result of the collaboration between La Mano del Mono and Alterna, a leading organization in Central America in the field of impact measurement. This collaboration has allowed us to evaluate the effects of the Market Ready Model in companies dedicated to experiential tourism and ... Read more

Sustainable Tourism: The Rebirth of Oaxaca

In the vibrant landscape of Oaxaca, the Chacahua - Huatulco Corridor has embarked on a bold journey towards a sustainable future. The "Manual for the Application of Biodiversity Criteria in Tourism Activities" has emerged as the compass that guides those who dream of forging a world where tourism and nature coexist in a sustainable future. Read more

Resilience and Growth Mindset in the Heart of the Lacandon Jungle

At the beginning of the year 2022, the Gallo Giro Ecotourism Center, located near Las Nubes in Maravilla Tenejapa, Chiapas, found itself facing a challenging situation. The center's main tourist attraction suddenly vanished, leaving the team without its main source of income. However, in the midst of adversity, the resilience of ... Read more

nature tourism equipment guatemala mexico

Equipment in communities of the Petén, Guatemala

Written by: Karla Alejandra Rivera Del Aguila, Project Coordinator at La Mano del Mono. Within the framework of the project called Regional Fund for Triangular Cooperation in Latin America and the Caribbean with the participation of Germany, Mexico and Guatemala: "Strengthening the resilience of communities that depend on nature tourism to the impact of natural disasters".... Read more

Market Ready Model Equipment

- FOR TOURISM COMPANIES