The Market Ready project diversifies the offer of the Barrancas del Cobre Destination with high quality cultural tourism products that cover the wishes of the tourist who seeks to experience the Rarámuri culture through stories of giants in the Sierra, alongside light-footed ultramarathoners, cooking traditional recipes from the hand of women and weaving stories and crafts within the communities surrounded by impressive landscapes.

In addition to revaluing the Rarámuri Culture as the essence of the Sierra Tarahumara, it also diversifies economic income, generates jobs including young people and women in communities made up of 100 families that will allow re-investing in health, education and water within the communities themselves.