In May 2020, the Market Ready Team had the opportunity to present to the partners and to the Board of Directors of AMTAVE, the Mexican Association of Adventure Tourism and Ecotourism the Company Self-Assessment Tool of the Market Ready Model with the aim of contributing to the strengthening its partner companies, the association itself and the sector in Mexico.
Immediately, despite the COVID-19 pandemic and the great difficulties that it dragged on entrepreneurs in the sector in Mexico and around the world, after a webinar offered by the Team to expose the mechanisms, criteria and objectives of the Market Self-Assessment Ready, 44 companies filled out the Self-Assessment with the data and realities of their companies.
