Operations Area Does the company operate experiences / activities in remote locations where, if necessary, Advanced Medical Care (ambulance, hospital or clinic) is ensured in a period greater than 60 minutes?* Based on the answer provided to this question, the Market Ready Self-Assessment will present different questions to the user to assess the operational capabilities of the company.
O1. Offers tourism packages (i.e., combines several services such as transportation, activity, food, guide and sells at one price as a “package”).* The 3 main motivations of nature tourists are “transformation and growth”, “expanding the world view” and “learning from new experiences”. According to American Express, 3 out of 4 tourists prefer to spend their money on experiences than on things. To attract these types of tourists, you need authentic, packaged experiences that are integrated into a cultural or natural theme.
It is good that you are packaging two products together. However, to attract tourists that are seeking “transformation and growth”, “expanding the world view” and “learning from new experiences” you need more than basic services such as lodging, food or transportation. You need authentic, packaged experiences that are integrated into a cultural or natural theme. Packaging adds a lot of value to your products, allows you to sell at a higher price and earn more, differentiates your company from the competition and, most imporantly, gives the tourist a memorable and transcendent experience.
Congratulations, you have an experience! A specific design of experience organized according to a script or a particular theme, can differentiate a company from the competition and provide the tourist with a memorable and transcendent experience. The 3 main motivations of nature tourism are “transformation and growth”, “expanding the vision of the world” and “learning from new experiences”. According to American Express, 3 out of 4 tourists would rather spend their money on experiences than on things. You are positioned to serve these tourists.
O2. Actions are taken to interpret natural and cultural heritage.* Tourism companies play an important role in raising visitors’ awareness and education about the environmental and cultural importance of the sites where the companies operate. They help to promote respectful behavior and relationship of tourists in the conservation of natural and cultural heritage. Doing so requires that you have an interpretive script (or itinerary) that communicates key messages in an inspiring, fun and dynamic way. To get ideas, look for literature on interpretation of natural and cultural heritage.
Congratulations for taking actions to interpret natural and cultural history. However, we recommend that you document an interpretive script (or itinerary), which will help to ensure consistent and better quality interpretation. This will help you to raise visitors’ awareness and education about the environmental and cultural importance of the sites where your company operates. It will help to promote respectful behavior and relationship of tourists in the conservation of natural and cultural heritage.
Congratulations for having a documented script or itinerary for interpreting natural and cultural heritage. Tourism companies play an important role in raising visitors’ awareness and education about the environmental and cultural importance of the sites where the companies operate. They help to promote respectful behavior and relationship of tourists in the conservation of natural and cultural heritage. You will have a greater impact on customers’ actions in these areas by having an interpretive script or itinerary that communicates key messages in an inspiring, fun and dynamic way. If you target foreign markets, you should also have interpretation in a foreigh language.
Congratulations for having a documented script or itinerary for interpreting natural and cultural heritage. Tourism companies play an important role in raising visitors’ awareness and education about the environmental and cultural importance of the sites where the companies operate. They help to promote respectful behavior and relationship of tourists in the conservation of natural and cultural heritage. You will have a greater impact on customers’ actions in these areas by having an interpretive script or itinerary that communicates key messages in an inspiring, fun and dynamic way. It is recommended that materials be available in a foreign language.
O3.S. Has the training and equipment to provide emergency care for clients.* It is important for your business to be prepared for customer accidents or illnesses. At a minimum, you need to have a well stocked first aid kit and staff trained in basic first aid and cardio-pulmonary resuscitation (CPR). If your business operates in remote locations where medical care can’t be given in less than an hour, it’s imperative that you have staff trained in wilderness first aid.
It is good that you have a well stocked first aid kit and staff trained in basic first aid and cardio-pulmonary resuscitation (CPR). It is also essential to have a written contingency plan that includes at least route, planned activity times, terrain characteristics, identification of potential risks, and action plan to address each of the risks. Also, if your business operates in remote locations where medical aid can’t be available in less than an hour, it’s imperative that they have first aid certification in remote locations.
Congratulations on being prepared to provide emergency care to clients by having a well stocked first aid kit, staff trained in basic first aid and cardio-pulmonary resuscitation (CPR), and emergency care plan! Your plan should include route, planned activity times, terrain characteristics, identification of potential risks, and action plan to address each of the risks. Also, if your business operates in remote locations where medical aid can’t be available in less than an hour, it’s imperative that they have first aid certification in remote locations.
O3.H. The company has tools and capabilities to provide emergency care to customers.* Guaranteeing safety in the operation of tourism products is essential for the client. For this, it is very important that the staff have access to a complete first aid kit, and at least a basic certification in first aid and Cardio-Pulmonary Resuscitation (CPR). Although if your company operates in remote locations where you cannot get medical help in less than an hour, it is essential that you have first aid certification in remote locations.
It is good that you have a complete first aid kit and staff trained in basic first aid and cardiopulmonary resuscitation (CPR). It is also essential to have a written contingency plan that includes at least the route, the anticipated activity times, the characteristics of the terrain, the identification of potential risks and the action plan to deal with each of the risks. In addition, if your company operates in remote locations where you cannot get medical help in less than an hour, it is essential that you have first aid certification in remote locations.
Congratulations on being prepared to provide emergency care to clients by having a well-stocked first aid kit, staff trained in basic first aid and cardiopulmonary resuscitation (CPR), and an emergency care plan. Your plan has to include the route, the expected activity times, the identification of potential risks and the action plan to deal with each of the risks.
You also need your company to have a first aid certification in remote places, when advanced medical care (hospitals or ambulances) is not available in less than an hour.
O4. If the enterprise operates in remote locations (it takes more than an hour to reach advanced medical care such as ambulances or paramedics), you are prepared to attend to emergencies.* If you operate in remote areas (medical asssistances takes more than 1 hour to get to attend an accident) It is important for your business to be prepared for customer accidents or sudden illnesses with wilderness protocols. At a minimum, you need to have a well stocked first aid kit and wilderness first aid and CPR training.
If you operate in remote areas (medical asssistances takes more than 1 hour to get to attend an accident) It is important for your business to be prepared for customer accidents or sudden illnesses with wilderness protocols. At a minimum, you need to have a well stocked first aid kit and wilderness first aid and CPR training.
Congratulations on having wilderness first aid training, propper first aid kit and a contingency plan! Safety is one of the aspects that most influences the decision to integrate new travel trade partners.
However, if you desire to receive international markets it is recommended to improve with Wilderness First Responder Training. You can find more information here:
https://www.nols.edu/es/nols-mexico/medicina-en-zonas-silvestres-nols-mexico/
https://www.nols.edu/en/coursefinder/courses/wilderness-first-aid-WFA/
Congratulations on having wilderness first responder training and a contingency plan! Security is one of the aspects that most influences the decision to purchase tourist services, and providing a safe service in all these aspects is undoubtedly an advantage for your company.
O5. In case of offering a hard adventure experiences, guides are trained in their specialty areas. If required, they also are certified (e.g., SCUBA, mountain or rafting guide).* Guides play a priority role in ensuring customer satisfaction. The responsibility of a guide specialized in hard adventure tourism lies in maximizing the impact of the experience for the tourist, local communities and the environment; minimizing environmental and social impacts, and making tourism a way of life. To achieve this, the guide requires knowledge, techniques, skills and attitudes that allow him to organize, develop, operate and evaluate nature tourism experiences with quality and safety standards that guarantee customer satisfaction, so it is of great importance that the guides are certified to achieve it.
The guides play a priority role for customer satisfaction. The responsibility of a guide specialized in nature tourism lies in maximizing the impact of the experience for the tourist, the local communities and the environment; minimizing environmental and social impacts, and making tourism a way of life. To achieve this, the guide requires knowledge, techniques, skills and attitudes that allow him to organize, develop, operate and evaluate nature tourism experiences with quality and safety standards that guarantee customer satisfaction, so it is of great importance that the guides are certified to achieve it.
The guides play a priority role for customer satisfaction. The responsibility of a guide specialized in nature tourism lies in maximizing the impact of the experience for the tourist, the local communities and the environment; minimizing environmental and social impacts, and making tourism a way of life. To achieve this, the guide requires knowledge, techniques, skills and attitudes that allow him to organize, develop, operate and evaluate nature tourism experiences with quality and safety standards that guarantee customer satisfaction, so it is of great importance that the guides are certified to achieve it.
O5.X Proper management is given to equipment and infrastructure to keep them in good condition.* Regular inspection of equipment and infrastructure is essential to be able to detect deficiencies or damages and to make repairs or replacements in a timely manner, which is essential to prevent accidents and ensure the safety of your customers. It is important to have inspection and maintenance logs that are updated monthly at a minimum and have the following information: Inspection dates, description of inspected equipment, current status, defects found, replacements required. In addition, implementing protocols for control, use, and maintenance of equipment and infrastructure can help you to: reduce equipment and infrastructure replacement costs, increase the lifespan of equipment and infrastructure, and reduce accidents and the associated human, labor and economic consequences.
While having an inventory of the company’s equipment and infrastructure is very useful, it is essential to have inspection and maintenance logs that are updated monthly at a minimum and have the following information: Inspection dates, description of inspected equipment, current status, defects found, replacements required. In addition, implementing protocols for control, use, and maintenance of equipment and infrastructure can help you to: reduce equipment and infrastructure replacement costs, increase the lifespan of equipment and infrastructure, and reduce accidents and the associated human, labor and economic consequences.
Congratulations! Having inventories and maintenance logs of your company’s equipment and infrastructure is a big step for ensuring the quality of your services and the safety of your customers.
O6. Has insurance that covers business for liability if an accident occurs, including bodily injury, medical payments and personal injury of clients.* Liability Insurance is essential in the tourism sector. It is required by most travel trade partners (i.e., tours operators and travel agents). Many travel trade partners require a minimum of US$1 to $2 million coverage and some require $3 million, especially if your business offers higher risk adventure tourism activities.
Congratulations for having sufficient liability insurance to cover your domestic clients. This insurance is essential in the tourism sector.
Congratulations for having sufficient medical insurance to cover your domestic and international clients. This insurance is essential in the tourism sector. It is required by most international travel trade partners (i.e., tours operators and travel agents). Many travel trade partners require a minimum of US$1 to $2 million coverage and some require $3 million, especially if your business offers higher risk adventure tourism activities.
