We want to know the real needs of tourism companies in Latin America - enter to win a scholarship!

At The Monkey's Hand (LMDM | Centro Latinamericano de Gestión Ambiental AC) we are convinced that training is crucial in the strengthening and growth of any company, enterprise or tourism project. In addition, we believe that collaboration between different actors and tourism service providers plays a fundamental role in the evolution of destinations. It is for this reason that we must continue working together to build prosperous and sustainable destinations while caring for the welfare of the communities that live from tourism, and that is why we engage in actions where through different value propositions we contribute to rethink, re-signify and re-design the tourism activity.

La Mano del Mono offers learning experiences through the use of the Market Ready modelMarket Ready, a model that contributes to the wellbeing of local populations and preserves the biocultural heritage of the places. Market Ready allows companies to increase their ability to respond to growing demand and market changes, and to link them with commercial partners who validate and provide feedback on their value proposition. More than 400 companies in Latin America have already been strengthened through this model, and we continue to add hands to the network!


Co-design priorities for capacity building of nature, adventure or experiential tourism businesses in Latin America. Participate in our survey!

To achieve our goal it is important to know the real needs of the sector. Therefore, we want to listen to you and understand what tourism projects need to reach their maximum development and sustainability potential. This will help us design specialized tools and courses that are really useful for you and other tourism companies in Latin America.

And you, have you ever wondered in which areas your company would need more training or investment to reach its full potential?

market ready survey poster

The following survey will take you no more than 5/10 minutes and will generate a lot of value for the future of the tourism sector.

In addition, it will give you the chance to WIN 1 SCHOLARSHIP to participate in one of our new courses.

What are you waiting for?

Tell us your needs!

Full name(Required)
What is the organizational structure of your company?(Required)
How many visitors does your company receive on average per month?(Required)
Does the company offer packaged tourism experiences?(Required)
What experiences / services does your company provide?
Where do most of the tourists who visit your company come from?(Required)
Has your company ever performed the Market Ready Self-Assessment?(Required)
Has your company participated in any 'Monkey's Hand' processes/programs such as 'Destination Crops'?(Required)
*Some areas of possible challenges: commercial and marketing, product design, financing, equipment, operational structure or legal registration of the company, etc. etc. etc.
What topics would you be interested in exploring further to strengthen your company in the coming months? [select 3 only] [select 3 only(Required)
Select ONLY 3 that you consider to be priorities
Of the topics you are interested in, which is THE MOST important to you/your company:(Required)
Of the topics you are interested in, which is THE SECOND most important to you/your company:(Required)
Of the topics you are interested in, which is THE THIRD most important to you/your company:(Required)

Share our survey in your groups and on your social networks to help us reach as many people as possible!