
Welcome to the Sierra Juarez and Central Valleys of Oaxaca!
The Sierra Juarez and Valles Centrales Brand was developed in a co-creative and participatory manner by community-based nature tourism businesses located in the northern and central region of the state of Oaxaca, Mexico. It is a mountainous region, its ecosystems include temperate forests of pine, oak, cloud forest and jungle. They are companies belonging to the Zapoteca and Chinanteca Indigenous Peoples, with a community organization that is the basis of their way of life. They are heirs and guardians of a unique biocultural heritage.
Nature, tradition and magic

MISSION
To provide community-based tourism experiences that generate a deep connection between human beings and nature, that raise awareness about environmental care and that represent a means of coexistence, through which we share with the world our unique cultural heritage, ancestrally interwoven in the biodiversity and magical beauty of our landscapes.
We offer a professional service with human warmth, for those travelers who love nature, traditions and local knowledge; we seek to preserve our majestic forests, as well as the water and pure air they provide us.
We offer a professional service with human warmth, for those travelers who love nature, traditions and local knowledge; we seek to preserve our majestic forests, as well as the water and pure air they provide us.
VISION
To be a leading destination in community-based nature tourism with a diverse offer of safe and transformative experiences, distinguished by its commitment to the preservation of biocultural heritage.
Consolidate ourselves as a model of territorial management and community welfare, which generates employment and makes it possible for young people and people to stay in the territory.
Consolidate ourselves as a model of territorial management and community welfare, which generates employment and makes it possible for young people and people to stay in the territory.
VALUES
Respect
Environmental and social responsibility
Honesty
Warmth
Inclusion
Kindness
Tequio: voluntary collective work
Environmental and social responsibility
Honesty
Warmth
Inclusion
Kindness
Tequio: voluntary collective work











