Sierra Juarez and Central Valleys of Oaxaca

' Sierra Juárez and Central Valleys of Oaxaca

SIERRA JUAREZ AND VALLES CENTRALES OAXACA LOGO with TAGLINE


The Sierra Juarez and Valles Centrales Brand was developed in a co-creative and participatory manner by community-based nature tourism businesses located in the northern and central region of the state of Oaxaca, Mexico. It is a mountainous region, its ecosystems include temperate forests of pine, oak, cloud forest and jungle. They are companies belonging to the Zapoteca and Chinanteca Indigenous Peoples, with a community organization that is the basis of their way of life. They are heirs and guardians of a unique biocultural heritage.

MISSION

To provide community-based tourism experiences that generate a deep connection between human beings and nature, that raise awareness about environmental care and that represent a means of coexistence, through which we share with the world our unique cultural heritage, ancestrally interwoven in the biodiversity and magical beauty of our landscapes.
We offer a professional service with human warmth, for those travelers who love nature, traditions and local knowledge; we seek to preserve our majestic forests, as well as the water and pure air they provide us.

VISION

To be a leading destination in community-based nature tourism with a diverse offer of safe and transformative experiences, distinguished by its commitment to the preservation of biocultural heritage.
Consolidate ourselves as a model of territorial management and community welfare, which generates employment and makes it possible for young people and people to stay in the territory.

VALUES

Respect
Environmental and social responsibility
Honesty
Warmth
Inclusion
Kindness
Tequio: voluntary collective work

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Ecotourism Cascada de Niebla Waterfall

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Ecotourism Laatzi Duu

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Map with the location of the companies of the Brand

Project Partners (COOPERANTS) and Destination Managers
GIZ German Cooperation logo
inguat guatemala logo
conap guatemala logo
amexcid logo mexico
monkey hand logo
Market Ready Tourism Logo
SEMADESO secretary of the environment mexico
logo sectur oaxaca secretary of tourism
logo conanp national commission of natural protected areas

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