Market Ready Self-Assessment for Honduran Companies
Transforming Market Systems
CLOSED CALL
"CLOSED CALL". - THANK YOU VERY MUCH TO THE COMPANIES THAT COMPLETED THEIR MARKET READY SELF-ASSESSMENT. DURING THE WEEK OF APRIL 19-23 WE WILL BE SHARING THE RESULTS VIA EMAIL.
The Transforming Market Systems Project, financed by the United States Agency for International Development (USAID) through its Tourism component, seeks companies and enterprises whose business models contribute to innovate, consolidate and diversify sustainable tourism in Honduras.
This call seeks to strengthen and reactivate enterprises and companies in the tourism sector. The selected enterprises and companies will be able to access one of the following Cultivation processes:
Cultivation of Sustainable Destinations and Market Ready: 12 companies in the nature tourism sector in Tela and Copán will receive a process aimed at strengthening specialized capacities to access and respond professionally to markets and promote the management of natural resources. It is expected to generate favorable conditions for the development of social enterprises, located in nature destinations with a market approach and sustainable practices.
Cultivation of Impact: 23 entrepreneurs and companies in the tourism sector in Honduras will be part of a personalized accompaniment process under a comprehensive, practical and dynamic methodology. The process includes the design of an action plan that considers: the management of sales and their increase in the short term, the improvement of profitability and the initial structure of their socio-environmental impact proposal focused on sustainable tourism.
To apply for your venture or tourism company, it is important that you complete the following Market Ready Model self-assessment form.
The objectives of the form are:
That we can get to know your business and its current situation to evaluate which of the two Cultivation processes will bring more value to your business.
2. That we can provide an analysis of the company's profile from a market perspective based on international standards.
The United States Agency for International Development (USAID), through the Transforming Market Systems project, has as one of its objectives the improvement of the capabilities of tourism service providers so that they can reach better market segments that generate economic growth for the country. For this reason, it has opened a call for proposals that seeks to strengthen and reactivate enterprises and companies in the tourism sector. The selected enterprises and companies will be able to access one of the following Cultivation processes:
Cultivation of Sustainable Destinations and Market Ready: 12 companies in the nature tourism sector, in the departments of Atlántida and Copán, will receive a process aimed at strengthening specialized capacities to access and respond professionally to markets and promote the management of natural resources. It is expected to generate favorable conditions for the development of social enterprises, located in nature destinations with a market approach and sustainable practices.
Cultivation of Impact: 23 entrepreneurs and companies in the tourism sector in Honduras will be part of a personalized accompaniment process under a comprehensive, practical and dynamic methodology. The process includes the design of an action plan that considers: the management of sales and their increase in the short term, the improvement of profitability and the initial structure of their socio-environmental impact proposal focused on sustainable tourism.
To apply for your venture or tourism company it is important that you complete the following Market Ready Model self-assessment form by following the 5 steps below.
The objectives of the form are:
That we can get to know your business and its current situation to evaluate which of the two Cultivation processes will bring more value to your business.
2. That we can provide an analysis of the company's profile from a market perspective based on international standards.
Don't have a code yet and you are interested in participating?
Self Assessment
Welcome to the self-assessment of the Ecotourism and Adventure Market Ready Model for Adventure and Ecotourism companies in Latin America.
The Market Ready Model strengthens value chains by creating certainty in the nature and adventure tourism segment, and promoting sustainability and profitability of projects that foster local development and conservation.
Managers interested in strengthening the sector's companies at their destination using the Self-Assessment and the Market Ready Model strengthening platforms. please contact us
This model has been developed and successfully implemented by Indigenous Tourism British ColumbiaCanada and subsequently adopted at the national level by the Indigenous Tourism Association of Canada. And it has been adapted for its application in Latin America by the Market Ready Team, formed by: La Mano del Mono and AMT Marketing, Inc.in collaboration with Small Planet, Inc.
By truthfully completing this self-assessment, designed for tour operators, you will learn about your company's profile from a market perspective based on international standards. By answering this questionnaire you will obtain the evaluation of your company from a business, operational, commercial, and socio-environmental best practices perspective, aligned to these 4 profiles: Emerging; Visitor Ready (Lists for visitors); Market Ready (Lists for Markets); Export Ready (Ready for Export).
At the same time you will receive recommendations for improvement in different business, operational, commercial and best practice aspects, which you will be able to see at the time of answering and also receive at the end of your self-assessment.
It will take you 20 minutes to complete this questionnaire.
To take the Self-Assessment you will need a code. If you haven't received one from the Market Ready Team or one of our partners, please contact us.
With your participation and that of other companies, we will have a profile of the nature and adventure tourism sector in Latin America. Thank you for helping to create certainty in the ecotourism and adventure segment!
For any questions regarding the Market Ready self-assessment, please contact: contacto@modelomarketrerady.org
If you need help filling out this self-assessment, a video explaining the process is available at the bottom of this page.
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