Welcome to the Petén Rural and Community Tourism Network!
The results of this initiative arise from the implementation of the project: "Consolidation of community-based nature tourism as a resilient way of life for communities in Mexico and Guatemala", led by the German Society for International Cooperation (GIZ), and financed by the German Federal Ministry for Economic Cooperation and Development (BMZ), carried out from July 2024 to May 2025.
This project exemplifies how international cooperation and community participation, together with a vision of tourism that values regional identity, can generate real and systemic changes. Thus, the implementation of the Market Ready Tourism Model by La Mano del Mono has strengthened community tourism in entrepreneurial, operational, commercial and sustainable aspects.
Through a participatory planning process, in collaboration with community organizations, allied institutions, destination managers, technicians, municipalities, academia and other local stakeholders, a community tourism brand with regional identity has been co-created. This has led to the institutionalization of the Petén Rural and Community Tourism Network, supported by INGUAT, marking a crucial milestone that adds resources and wills that promote regional development.
To facilitate the connection between community-based tourism organizations, commercial partners and destination managers, microsites have been created within the Market Ready Network. These microsites integrate the 18 organizations that make up the nascent Petén Rural and Community-based Tourism Network, offering products and services that guarantee authentic, safe and sustainable experiences, ready to connect with specialized markets.
Beyond brand identity, working together opens paths for communities to become the protagonists of their own development. We celebrate and thank each of the 18 organizations, allies, destination managers, technicians and institutional actors, whose advocacy and participation have been crucial to create alliances that allow tourism to effectively contribute to environmental sustainability and community development.
Join us to explore these community initiatives, discover their offerings and build new partnerships!
Explore, connect and live authentically.
MISSION
VISION
VALUES
Unity and solidarity.
Responsibility and integrity.
Participatory organization.
Empathy.
Hospitality.
Quality of service.
Commitment to sustainability:
Unity and solidarity:
Responsibility and integrity:
Participatory organization:
Empathy:
Hospitality:
Quality of service:
Microsites of the companies that make up the network and are now part of the directory at Market Ready Network
Handicrafts - Association for the Integral Development of the Yaxha Machine (ADIMAYAXHA)
Guatemala
Eco Escuela de español Bio Itzá - Association for the Conservation of the Bio-Itzá Indigenous Community Reserve.
Guatemala![Tours and activities [experiences].](https://marketreadytourism.org/wp-content/themes/modelo-market-ready/assets/admin-icons/iconos-1.png "Tours and activities [experiences]."){kind=icon}
Holmul: Tourism and Conservation - Civil Society for the Development of Árbol Verde.
Guatemala
Boatmen - Asociación para el Desarrollo Integral Los Tulipanes de Yaxha (ACODIT) - ASODESTY.
Guatemala
Ruta Maya Usumacinta - Cooperativa Integral Agropecuaria Técnica Petén R. L.
Guatemala
Store - Association of Community Entrepreneurs of Yaxha (ADECY) - ASODESTY.
Guatemala
Uaxactun: The place that marks time - Organization, Management and Conservation (OMYC) - Uaxactun
Guatemala
Map showing the location of the companies in the network
