Starting in 2017, the Community and Sustainable Tourism Alliance of the Oaxaca Coast was formed, made up of 13 community collectives and 7 committed organizations (Sustentur, La Mano del Mono, Ayuda en Acción, FOCN and CONANP) to consolidate the Oaxaca Coast as a Sustainable Community Ecotourism destination, with the aim of collaborating with local populations in the development of a learning community where solidarity economy, governance and destination management are promoted; The aim is to strengthen the entrepreneurial, organizational and financial capacities of these collectives and at the same time to link commercially with markets that value this type of experience.

In order to establish and validate the strategy, during 2018 a participatory diagnosis was made in the Coast region about the opportunities and challenges that the destination presents, according to the requirements and national and international Market Ready standards to consolidate it as an attractive place for visitors to live an experience of contact with nature and coexistence with the communities that receive them. Since then, 13 businesses in the destination have been strengthened and connected with markets based on the Market Ready Model. This process has been led by the Oaxacan Fund for the Conservation of Nature.

Beginning in 2019 Conservation International and Global Environmental Fund are driving the tourism destination with a vision of sustainable landscapes and connected markets.