Market Ready Adventure Travel Guanajuato

Invitation for companies that belong to the Association of Nature and Adventure Tourism of Guanajuato A.C. [ATNAG]

We invite ATNAG partners to take the Market Ready Model Self-Assessment, an international tool promoted by our strategic allies. AMT Marketing Y The Monkey's Handwhich is globally applicable and scalable in nature and adventure tourism destinations.

Opportunity for adventure tourism companies in Guanajuato

AMT Marketing, La Mano del Mono and Turismo de Naturaleza y Aventura de Guanajuato A.C. [ATNAG] invite you to join the more than 450 tourism ventures in Mexico, Central America and the Caribbean that have already strengthened their value chains through the Market Ready model.

Are you an adventure / ecotourism company in Guanajuato partner of ATNAG?

USES SELF-ASSESSMENT

With the information at hand your company will have the opportunity to define the areas for improvement. With the set of self-evaluations, the Guanajuato Nature and Adventure Tourism Association will be able to have better information about the areas of opportunity for its partners to make strategic plans with this important destination for experiential tourism in Mexico.

To take the Self-Assessment you will need a code, which you will receive directly from ATNAG.

Contact ATNAG

Get to know your company's Market Ready profile: Emerging; Visitor Ready; Market Ready; Export Ready with the Market Ready Self-Assessment.

Emerging

Companies that offer basic tourism services without being integrated into products and seek to formalize their offer to serve visitors. They are in the stage of developing services and discovering the market.

Visitor Ready

Companies ready to receive visitors to whom they offer tourism products, although they do not have the commercial or sustainability capabilities to integrate into national or international market dynamics. They are interested in strengthening the quality of their operations and consolidating their markets. They are in the product development and market validation stage.

Market Ready

Companies ready to serve markets by offering tourism experiences. Have the commercial capabilities and tools to serve their market niches. Are interested in developing new markets and/or strengthening local value chains. Are in the experience development and market development stage.

Export Ready

Companies ready to serve international markets by offering tourism experiences. They have the commercial tools and capabilities to serve tourists in at least two languages. They seek to integrate a local value chain. They are in the stage of developing experiences in another language and diversifying markets.

Market Ready Model

More than 450 enterprises throughout Mexico, Central America and the Caribbean have already strengthened their value chains with the Market Ready Model.

Get to know the Model