PANAMA Heavens invites you to know your aptitude as a company in the changing tourism market.
The Market Ready Model guides adventure and experiential tourism to increase its business potential and impact.
Through a self-filling process, it provides companies with a diagnostic with relevant information on their readiness profile for integration into tourism value chains.
Opportunity for adventure tourism companies in Panama
La Mano del Mono and PANAMA HEAVENS invite you to join the more than 450 tourism ventures in Mexico, Central America and the Caribbean that have already strengthened their value chains through the Market Ready model.
Are you an adventure / ecotourism company linked to PANAMA HEAVENS?
With the information at hand your company will have the opportunity to define the areas to improve. With the set of self-assessments, Panama Heavens will have better information about the areas of opportunity of its suppliers.
To take the Self-Assessment you will need a code, which you will receive directly from Panama Heavens.
Get to know your company's Market Ready profile: Emerging; Visitor Ready; Market Ready; Export Ready with the Market Ready Self-Assessment.
Emerging
Companies that offer basic tourism services without being integrated into products and seek to formalize their offer to serve visitors. They are in the stage of developing services and discovering the market.
Visitor Ready
Companies ready to receive visitors to whom they offer tourism products, although they do not have the commercial or sustainability capabilities to integrate into national or international market dynamics. They are interested in strengthening the quality of their operations and consolidating their markets. They are in the product development and market validation stage.
Market Ready
Companies ready to serve markets by offering tourism experiences. Have the commercial capabilities and tools to serve their market niches. Are interested in developing new markets and/or strengthening local value chains. Are in the experience development and market development stage.
Export Ready
Companies ready to serve international markets by offering tourism experiences. They have the commercial tools and capabilities to serve tourists in at least two languages. They seek to integrate a local value chain. They are in the stage of developing experiences in another language and diversifying markets.
Market Ready Model
More than 450 enterprises throughout Mexico, Central America and the Caribbean have already strengthened their value chains with the Market Ready Model.
Market Ready Testimonials
Testimonials from companies participating in the Cultivation of Sustainable Destinations and Market Ready, Oaxaca-Chiapas Coast. Mexico 2022
