We invite you to take the Market Ready Model Self-Assessment, an international tool promoted by our strategic allies La Mano del Mono, which is globally applicable and scalable in nature and adventure tourism destinations.
Opportunity for Panamanian Community Tourism Companies
La Mano del Mono and the Panamanian Sustainable Tourism Foundation (APTSO) invite you to join the more than 450 tourism ventures in Mexico and Central America that have already strengthened their value chains through the Market Ready model.
Are you a community tourism company in Panama?
With the information at hand, your company will have the opportunity to define the areas for improvement.
To take the Self-Assessment you will need a code, which you will receive directly from APTSO.
The objective of this tool is to help, in a simple and quick way, to break down the main barriers that community tourism companies in Panama face to connect with their markets and to generate specific recommendations for each one of them. It will also help to know the Market Ready profile of your company: Emerging; Visitor Ready (Lists for visitors); Market Ready (Lists for Markets); Export Ready (Lists for Exports).
Emerging
Companies that offer basic tourism services without being integrated into products and seek to formalize their offer to serve visitors. They are in the stage of developing services and discovering the market.
Visitor Ready
Companies ready to receive visitors to whom they offer tourism products, although they do not have the commercial or sustainability capabilities to integrate into national or international market dynamics. They are interested in strengthening the quality of their operations and consolidating their markets. They are in the product development and market validation stage.
Market Ready
Companies ready to serve markets by offering tourism experiences. Have the commercial capabilities and tools to serve their market niches. Are interested in developing new markets and/or strengthening local value chains. Are in the experience development and market development stage.
Export Ready
Companies ready to serve international markets by offering tourism experiences. They have the commercial tools and capabilities to serve tourists in at least two languages. They seek to integrate a local value chain. They are in the stage of developing experiences in another language and diversifying markets.
Market Ready Model
More than 450 enterprises throughout Mexico and Central America have already strengthened their value chains with the Market Ready Model.
Market Ready Call
Join the Market Ready community and strengthen your tourism venture in a sustainable way.
[ https://marketreadytourism.org/convocatoria-panama-pacto/ ]
Market Ready Testimonials
Testimonials from companies participating in the Cultivation of Sustainable Destinations and Market Ready, Oaxaca-Chiapas Coast. Mexico 2022
