The Jamaica Social Investment Fund (JSIF) is currently implementing the Second Rural Economic Development Initiative (REDI II) on behalf of the Government of Jamaica. REDI II is being financed in part with a US$40 million loan from the World Bank. The objective of REDI II is to promote the development of community tourism enterprises that are better integrated in productive partnerships or “alliances" and operate more competitively in selected value chains, with more reliable linkages with buyers and markets and increased capacity to manage climate risks.
For more information on REDI II, see:
https://www.jsif.org/content/second-rural-economic-development-initiative-redi-ii-project
The Community Tourism Enterprises who have applied for funding from the REDI II project are required to complete the
Market Ready Self-Assessment, which will help JSIF/REDI and Business Consultant (IOS Partners, INC) to assess the companies' business, operational, commercial and sustainability capabilities to international standards.
How to take part
To complete the assessment, please go to https://marketreadytourism.org/en/self-assessment/ and enter the registration code provided by JSIF. You can request your program registration code by contacting the responsible consultant Judy@smallplanet.travel.
If you have an unstable Internet connection, we recommend that you use the Save and Complete option at the bottom of each page. Each time you do so, you will receive a link that will allow you to re-enter the form. All of the information you entered before using the Save and Complete option will be retained and you will not have to re-enter the information.
The video below explains more about the Market Ready self-assessment process.
Thank you for answering all the questions, it won't take you more than 30 minutes. The Market Ready Self-Assessment is composed of approximately 20 questions about the profile of the person who prepares the form and the general profile of the company + 30 questions that cover the Business, Commercial, Operational and Socio-Economic practices in the company.